An Exclusive Formula 1 Event
22 Sep 2024
Vue Bar
OUE Bayfront, 50 Collyer Quay Rooftop Level 19
This event celebrated the brand's continued partnership with the McLaren Formula 1 team. A new 2024 Jack Daniel’s x McLaren limited edition Tennessee whiskey, a one-time production bottle exclusively is available in select stores worldwide. This limited-edition bottle features a striking papaya twist on Jack Daniel’s iconic Old No. 7 logo and dynamic striping to capture the energy of the new race season.
"We’re proud to celebrate the continued partnership between Jack Daniel’s Tennessee Whiskey and McLaren Formula 1 Team, two brands known around the world for representing a spirit of boldness and authenticity,” said Jamie Butler, Jack Daniel’s global brand director.
“Together, we’ve created unmatched fan experiences around F1 races and are looking to build upon that success and accelerate in the new race season," added Butler.
As part of the launch, Jack Daniel's and McLaren took over VUE bar during the Formula 1 Singapore Airlines Singapore Grand Prix 2024 to launch a one-night event.
Fans enjoyed an exciting evening of signature cocktails such as the 'Tennessee Sling', a race-inspired drink specific to Singapore, and a mocktail known as 'Lando's Crush', created by McLaren Formula 1 driver Lando Norris.
The event also featured interactive games, race car simulators, as well as exclusive aerial views of the racetrack. It was hosted by radio DJ Germaine Leonora and DJ K.F.C.
Meanwhile, fans of Norris can also catch a 3D perception shift sculpture of the McLaren Formula 1 driver in Airwallex's "Shifted Perspectives" campaign.
An exciting F1 event, with lots of JD cocktails, G&T and canapes and desserts!
All visitors were given a goodie bag comprising of 1 bot MclxJD 2024 Edition, JD T-Shirt, JD Coasters and JD Tumbler.
NEVER DRINK & DRIVE!
